Multi-Channel and Consumer Marketing (MCMM) Planner III

Pay: $70-80/hr
Duration: 3 months min but possible extension
Location: Hybrid in Irvine, CA - 3 days onsite, 2 days remote
Start Date: ASAP

Downstream Marketing Manager – DTC & Provider Channels

Position Overview
The Downstream Marketing Manager is responsible for executing, optimizing, and scaling multi-channel marketing programs targeting both consumers and healthcare professionals. This role is a hands-on operator and cross-functional integrator, translating strategy into high-impact campaigns that drive revenue, engagement, and adoption.
The position combines downstream marketing execution, multi-channel orchestration, and data-driven optimization, with a strong focus on test-learn-adapt performance management and continuous improvement.
 
Key Responsibilities
Multi-Channel Campaign Execution

• Execute integrated campaigns across DTC and provider channels (social, digital, email, events, print, partnerships)
• Translate brand and product strategies into actionable marketing plans, assets, and deliverables
• Coordinate execution across cross-functional teams and agency partners to ensure on-time, high-quality delivery

Performance Management & Optimization

• Establish KPIs, measurement frameworks, and tracking plans across all campaigns
• Monitor performance and proactively optimize campaigns to improve ROI, engagement, and revenue
• Apply a test-learn-adapt methodology to refine targeting, messaging, and channel mix
• Deliver actionable insights and recommendations to stakeholders

Social Media & Revenue Growth

• Lead execution of organic and paid social campaigns with a focus on revenue generation
• Manage influencer partnerships end-to-end, including selection, execution, and performance tracking
• Continuously optimize social and digital channels to maximize conversion and engagement

Downstream Marketing & Commercial Support

• Develop and deploy sales enablement tools, customer-facing materials, and brand collateral
• Support product launches and lifecycle marketing through strong tactical execution
• Ensure consistent, compelling messaging across all touchpoints

Cross-Functional Integration

• Act as a trusted partner to brand, sales, medical, analytics, and market access teams
• Serve as a liaison across marketing, operations, and external vendors to drive alignment and execution
• Leverage enterprise tools and best practices to scale impact across campaigns

Best Practices & Continuous Improvement

• Develop and implement channel playbooks and execution standards
• Share learnings and drive adoption of proven tactics and tools
• Identify emerging channel opportunities and innovations

Budget & Compliance

• Manage budgets to ensure efficient spend and performance optimization
• Ensure all activities comply with regulatory, legal, and brand requirements

 
Qualifications

• Bachelor's degree required; advanced degree preferred
• 5+ years of experience in healthcare, pharmaceutical, or medical device marketing
• Strong experience in multi-channel/digital campaign execution and optimization
• Proven ability to drive measurable business outcomes (revenue, engagement, leads)
• Experience working in matrixed, cross-functional environments
• Strong analytical, project management, and communication skills

 
Role Profile

• Operator mindset: Executes with speed, precision, and accountability
• Data-driven: Uses insights to continuously improve performance
• Collaborative: Aligns teams and drives execution across stakeholders
• Results-oriented: Focused on measurable impact and revenue growth