SPOTLIGHT CALL NOTES 03/18/26
Hiring Manager: Joey Bzomowski – Director, Marketing Strategy & operations at Salesforce
https://www.linkedin.com/in/joseph-bzomowski/
Pay: $37-$36
Spread: 361.92-410.96
Duration: 1 yr
What to look for:
What to update:
Bill Rate with MSP fee removed: $54.41
__________________________
Would you like supplier engagement?: NO
__________________________
Will you schedule your own interviews in Fieldglass or would you like to opt-in for StaffUp support with scheduling?
Would like to opt-in for StaffUp support!
Aside from the job description, what will a typical day for this contractor look like?
Typical day will likely involve building audiences in Demandbase during busy/lift/quarterly cadences, answering/triaging Slack Workflow tickets related to adding Domains, building net new audiences.
Please rank your top preferred skill set:
Operational Discipline: Ability to execute repetitive technical workflows with 100% accuracy and consistency.
Data Hygiene & Excellence: High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring "good data in/good data out
Stakeholder Management: Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines.
Platform Operations: Proven experience building and managing audiences within a B2B Go-To-Market platform (E.g. Demandbase)
Data Logic & Segmentation: Strong understanding of boolean logic & SQL-like database structures to build precise account and contact lists
Must have skills:
Operational Discipline: Ability to execute repetitive technical workflows with 100% accuracy and consistency.
Data Hygiene & Excellence: High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring "good data in/good data out
Stakeholder Management: Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines.
Teachable skills:
Platform Operations: Proven experience building and managing audiences within a B2B Go-To-Market platform (E.g. Demandbase)
Data Logic & Segmentation: Strong understanding of boolean logic & SQL-like database structures to build precise account and contact lists
Optional skills:
Ad Ops Background: Experience with campaign tagging, trafficking, and tracking (UTMs, pixels).
Full-Stack MarTech: Familiarity with the broader ecosystem, including Google Marketing Platform (DV360 and Campaign Manager) or comparable platforms, as well as CRM (Salesforce) or Marketing Automation (Marketo/HubSpot) and how they sync with Demandbase.
Closed-Loop Feedback: Basic analysis of audience reach and match rates.
Optimization Mindset: A "test and learn " approach always looking for ways to automate manual steps in the audience-building process.
Governance & Privacy: Understanding of modern data privacy compliance in audience targeting.
Strategic Execution: Comfortable balancing "in the weeds " tactical work with the ability to see the bigger picture of the campaign's strategic goals.
Agile Problem Solving: A self-starter who can pivot quickly when campaign priorities shift and troubleshoot integration errors independently.
Clear Communication: Strong oral and written skills, specifically the ability to explain technical "why " behind data or audience discrepancies to non-technical partners.
How quickly are you looking to interview/hire?
By 4/1 start date, latest.
Is there potential for extension of conversion to FTE?
Not at this time.
Please confirm location requirements:
Seattle/WA (remote)
Can this position be fully remote? I am remote (but in Seattle area). Most important thing for me is ideally in PT timezone for overlap.
Does this worker need to be near any hubs? No, but Seattle area preferred.
Any specific time zones this candidate will need to accommodate?
Mostly PT, but may need to hop on calls with EMEA/APAC timezones (8am PT, 5-6pm PT) on occasion.
Please confirm Interview requirements:
How many interview rounds will there be?
Open to suggestion, OK with 2 rounds (1 other, and then myself) if that works. Also open to just 1 round (myself) if necessary/to expedite.
Will there be any assignments within the interview process? (e.g.- Assessments, tests)
No.
How many years of experience would you consider overqualified?
5 in marketing/media, but would be open to exception as long as they are fully comfortable with the role and the expectation that there is likely no conversion to FTE.
How many years of experience would you consider underqualified?
?1 year. Mostly important to have had the required experience. Even 1-2 years could be fine. However should also be comfortable if possible in a large organization and working environment like Salesforce.
Any other critical details to note for our suppliers?
My team is currently 10-11 FTE, and I have 7 direct reports. This role would work mostly with one of my direct reports (but I'd still be hiring manager), who owns the overall audience strategy. They need to be comfortable taking direction/managing workload, and providing viz to their direct manager. Noting as well I'm still hiring the FTE role on my team that this role would work most closely with, so they may be onboarding at the same time.
__________________________
About the team
As a part of the Media Operations team at Salesforce, you'll support the team in enabling Paid Media to launch, execute, and deliver high-performing campaigns that generate pipeline and drive business impact.
If you are motivated by repeatable, scalable motions and precision-driven data work, this is the role for you. We are looking for an operational expert to help reimagine how we empower our digital performance teams and external partners to deliver best-in-class, multi-channel advertising at scale.
Responsibilities:
Audience Architecture: Build, QA, and maintain first-party and account-based audiences for demand generation campaigns across paid social, content syndication, and display channels.
Platform Orchestration: Manage the flow of audience data between Demandbase, 3rd-party ad platforms, and lead validation platforms to ensure seamless campaign activation.
Operational Support: Act as the primary intake lead for regional audience requests, managing general administrative needs including account permissions, campaign structure, and taxonomy adoption.
Governance & Taxonomy: Ensure strict adherence to global naming conventions and data standards to guarantee accurate downstream reporting and attribution.
Market Awareness: Stay current on ad-tech trends, capability updates (testing/adoption), and privacy compliance changes that impact the B2B advertising ecosystem.
Team Collaboration: Socialize wins, share "test and learn " insights, and collaborate with cross-functional stakeholders to improve audience match rates and reach.
Technical Must-Haves:
Platform Operations: Proven experience building and managing audiences within a B2B Go-To-Market platform (E.g. Demandbase)
Data Logic & Segmentation: Strong understanding of boolean logic & SQL-like database structures to build precise account and contact lists
MarTech Orchestration: Experience pushing audiences to 3rd-party ad platforms (LinkedIn, Google, Meta).
Data Hygiene & Excellence: High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring "good data in/good data out
Operational Discipline: Ability to execute repetitive technical workflows with 100% accuracy and consistency.
Naming Convention Governance: Strict adherence to taxonomy and naming conventions for accurate tracking and reporting.
Professional & People Skills:
Stakeholder Management: Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines.
Strategic Execution: Comfortable balancing "in the weeds " tactical work with the ability to see the bigger picture of the campaign's strategic goals.
Agile Problem Solving: A self-starter who can pivot quickly when campaign priorities shift and troubleshoot integration errors independently.
Clear Communication: Strong oral and written skills, specifically the ability to explain technical "why " behind data or audience discrepancies to non-technical partners.
Nice to Haves:
Ad Ops Background: Experience with campaign tagging, trafficking, and tracking (UTMs, pixels).
Full-Stack MarTech: Familiarity with the broader ecosystem, including Google Marketing Platform (DV360 and Campaign Manager) or comparable platforms, as well as CRM (Salesforce) or Marketing Automation (Marketo/HubSpot) and how they sync with Demandbase.
Closed-Loop Feedback: Basic analysis of audience reach and match rates.
Optimization Mindset: A "test and learn " approach always looking for ways to automate manual steps in the audience-building process.
Governance & Privacy: Understanding of modern data privacy compliance in audience targeting.
Hiring Manager: Joey Bzomowski – Director, Marketing Strategy & operations at Salesforce
https://www.linkedin.com/in/joseph-bzomowski/
Overview:
Quarterly build cycles ad hoc requests support
Audience platform – demandbase
This role builds audiences in demandbase. Makes tweaks to the audiences based on requests handled through Slack workflow. Will also work with ad technology team to update/fix any leads issues. Will work to ensure targeted account lists are updated and accurate.
Role essentially, on a day to day basis, is triaging and actioning on Slack workflow requests based around building, maintaining, and auditing audiences for paid media.
Skills:
Top skills: #1 is operational discipline. Will be somewhat repetitive and executional tasks. Receive anywhere from 30-100 audiences building on a quarterly basis. Building out and editing templates in demandbase is the main task. Accuracy is imperative. #2 is data hygiene and excellence. Role requires a strong background in Excel or Google Sheets. Leveraging v and x lookups, pivot tables, data validation, quality/QA of data. #3 understanding of workflow requests / Slack is very nice to have. Able to ask questions of stakeholders to clarify requests ad needed. Able to translate workflow requests to the data tasks within the platform. Able to set expectations of delivery timelines. Have 10 day SLA for audience builds. Sometimes will need to prioritize multiple concurrent requests and communicate adjusted timelines. #4 experience, as much as possible, in audience platforms (demandbase, 6sense or similar). This is the base foundation of the work – the audience build. Want to see this if possible. #5 boolean logic or SQL s-logic (understanding of and/or and if/then statements). Do not need to understand SQL per se --- it's how you build the audience (or limit it)
Teachable skills: platform operations. Demandbase is not specifically required. Strong data background is required. Folks covering this work now had not been in demandbase before – can teach in a couple weeks if needed.
Optional skills: background in ad ops, campaign tagging, paid media. This is the environment – general knowledge of it helpful. Full-stack martech experience, like CRM Salesforce, Marketo or other martech is helpful but not required. Audiences building are heavily account-based. Closed loop feedback – understanding of lists and audiences. List optimization skills would be helpful. Test and learn approach – open to trying new things. Understanding of compliance related to CAN-SPAM, PII, GDPR, etc. Able to see bigger picture is helpful too. Problem-solving. Clear communication. Stakeholder comms are critical.
Interviews: would love to interview next week. Looking to hire ASAP. HM has temporary support from other FTEs until can fill this. They must transition as of May 1 – filling asap allows for ramp and learn. May as start of Q2 wants this person operational. No assessments. Will check with his manager on rounds. Open to 1, maybe 2 to get an outside perspective (panel).
Location? HM is fully remote. No onsite requirement. Remote is fine. HM team is global in nature. Team of 11.
Years of experience: more than 5 or 6 years could be overqualified. Considers more junior-level position. Will not rule out over 5 years immediately. Want those folks clear this will NOT convert to FTE. If okay with the parameters will consider.
Additional notes? Team of 11 within a larger org for paid media. Experience in large organizations/similar size to Salesforce would be beneficial. Smaller orgs/start-ups/boutique agencies may have trouble adapting to this environment. Job titles – anything related to audience (audience analyst, audience manager – client side or agency) would be #1. #2 – anything to do with paid media. Prioritize that over general marketing ecosystem.
Vendor ?s
Prefer more junior with demandbase vs more senior no demandbase? More junior with demandbase preferred candidate
Time zone? Hours to work? Need to be available 9-5 Pacific time. Will have instances need earlier. Will not require meetings prior to 8am Pacific. Do have some partners based in EMEA. Also though team in Sydney – occasional meeting as late of 6pm Pacific.
Metrics? Overall audience builds will be about 100 per quarter. Maybe 1 per day needing to complete. They do go in cycles – have a busy week of 30 then less busy.
Collaborative? Independent ownership of audience build? There is collaboration but will be hands-on in build. Do jump on team calls. Help troubleshoot. Need to be proactive to get support as needed. HM is hiring an FTE role that will work with this contractor. Will work hand in hand and collaborating together.
How heavily weigh demandbase experience vs similar platforms? Honestly very heavily. If it comes down to two comparable candidates will go with demandbase candidate. Demandbase is teachable, but if do not have it will go with that individual.
Duration confirmation? 12 mths? Yes need full year support for this role. But yes do not anticipate conversion. Expect to hopefully extend on contract for a second year based on performance.
Open to other time zones? Open but need PT hour support. Expect Pacific working hours. Feels bad reaching out to Eastern time zone candidates for the late calls/requests. (jenn note – would stick to Pacific or Mountain here)
Demand gen tool experience required? Not a necessity. Happy to see those though.
Industry experience required? Big tech firms would be priority and preferred. Due to similarity to Salesforce.
Bill: $54.41Quarterly build cycles ad hoc requests support
Audience platform – demandbase
This role builds audiences in demandbase. Makes tweaks to the audiences based on requests handled through Slack workflow. Will also work with ad technology team to update/fix any leads issues. Will work to ensure targeted account lists are updated and accurate.
Role essentially, on a day to day basis, is triaging and actioning on Slack workflow requests based around building, maintaining, and auditing audiences for paid media.
Skills:
Top skills: #1 is operational discipline. Will be somewhat repetitive and executional tasks. Receive anywhere from 30-100 audiences building on a quarterly basis. Building out and editing templates in demandbase is the main task. Accuracy is imperative. #2 is data hygiene and excellence. Role requires a strong background in Excel or Google Sheets. Leveraging v and x lookups, pivot tables, data validation, quality/QA of data. #3 understanding of workflow requests / Slack is very nice to have. Able to ask questions of stakeholders to clarify requests ad needed. Able to translate workflow requests to the data tasks within the platform. Able to set expectations of delivery timelines. Have 10 day SLA for audience builds. Sometimes will need to prioritize multiple concurrent requests and communicate adjusted timelines. #4 experience, as much as possible, in audience platforms (demandbase, 6sense or similar). This is the base foundation of the work – the audience build. Want to see this if possible. #5 boolean logic or SQL s-logic (understanding of and/or and if/then statements). Do not need to understand SQL per se --- it's how you build the audience (or limit it)
Teachable skills: platform operations. Demandbase is not specifically required. Strong data background is required. Folks covering this work now had not been in demandbase before – can teach in a couple weeks if needed.
Optional skills: background in ad ops, campaign tagging, paid media. This is the environment – general knowledge of it helpful. Full-stack martech experience, like CRM Salesforce, Marketo or other martech is helpful but not required. Audiences building are heavily account-based. Closed loop feedback – understanding of lists and audiences. List optimization skills would be helpful. Test and learn approach – open to trying new things. Understanding of compliance related to CAN-SPAM, PII, GDPR, etc. Able to see bigger picture is helpful too. Problem-solving. Clear communication. Stakeholder comms are critical.
Interviews: would love to interview next week. Looking to hire ASAP. HM has temporary support from other FTEs until can fill this. They must transition as of May 1 – filling asap allows for ramp and learn. May as start of Q2 wants this person operational. No assessments. Will check with his manager on rounds. Open to 1, maybe 2 to get an outside perspective (panel).
Location? HM is fully remote. No onsite requirement. Remote is fine. HM team is global in nature. Team of 11.
Years of experience: more than 5 or 6 years could be overqualified. Considers more junior-level position. Will not rule out over 5 years immediately. Want those folks clear this will NOT convert to FTE. If okay with the parameters will consider.
Additional notes? Team of 11 within a larger org for paid media. Experience in large organizations/similar size to Salesforce would be beneficial. Smaller orgs/start-ups/boutique agencies may have trouble adapting to this environment. Job titles – anything related to audience (audience analyst, audience manager – client side or agency) would be #1. #2 – anything to do with paid media. Prioritize that over general marketing ecosystem.
Vendor ?s
Prefer more junior with demandbase vs more senior no demandbase? More junior with demandbase preferred candidate
Time zone? Hours to work? Need to be available 9-5 Pacific time. Will have instances need earlier. Will not require meetings prior to 8am Pacific. Do have some partners based in EMEA. Also though team in Sydney – occasional meeting as late of 6pm Pacific.
Metrics? Overall audience builds will be about 100 per quarter. Maybe 1 per day needing to complete. They do go in cycles – have a busy week of 30 then less busy.
Collaborative? Independent ownership of audience build? There is collaboration but will be hands-on in build. Do jump on team calls. Help troubleshoot. Need to be proactive to get support as needed. HM is hiring an FTE role that will work with this contractor. Will work hand in hand and collaborating together.
How heavily weigh demandbase experience vs similar platforms? Honestly very heavily. If it comes down to two comparable candidates will go with demandbase candidate. Demandbase is teachable, but if do not have it will go with that individual.
Duration confirmation? 12 mths? Yes need full year support for this role. But yes do not anticipate conversion. Expect to hopefully extend on contract for a second year based on performance.
Open to other time zones? Open but need PT hour support. Expect Pacific working hours. Feels bad reaching out to Eastern time zone candidates for the late calls/requests. (jenn note – would stick to Pacific or Mountain here)
Demand gen tool experience required? Not a necessity. Happy to see those though.
Industry experience required? Big tech firms would be priority and preferred. Due to similarity to Salesforce.
Pay: $37-$36
Spread: 361.92-410.96
Duration: 1 yr
What to look for:
What to update:
Bill Rate with MSP fee removed: $54.41
__________________________
Would you like supplier engagement?: NO
__________________________
Will you schedule your own interviews in Fieldglass or would you like to opt-in for StaffUp support with scheduling?
Would like to opt-in for StaffUp support!
Aside from the job description, what will a typical day for this contractor look like?
Typical day will likely involve building audiences in Demandbase during busy/lift/quarterly cadences, answering/triaging Slack Workflow tickets related to adding Domains, building net new audiences.
Please rank your top preferred skill set:
Operational Discipline: Ability to execute repetitive technical workflows with 100% accuracy and consistency.
Data Hygiene & Excellence: High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring "good data in/good data out
Stakeholder Management: Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines.
Platform Operations: Proven experience building and managing audiences within a B2B Go-To-Market platform (E.g. Demandbase)
Data Logic & Segmentation: Strong understanding of boolean logic & SQL-like database structures to build precise account and contact lists
Must have skills:
Operational Discipline: Ability to execute repetitive technical workflows with 100% accuracy and consistency.
Data Hygiene & Excellence: High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring "good data in/good data out
Stakeholder Management: Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines.
Teachable skills:
Platform Operations: Proven experience building and managing audiences within a B2B Go-To-Market platform (E.g. Demandbase)
Data Logic & Segmentation: Strong understanding of boolean logic & SQL-like database structures to build precise account and contact lists
Optional skills:
Ad Ops Background: Experience with campaign tagging, trafficking, and tracking (UTMs, pixels).
Full-Stack MarTech: Familiarity with the broader ecosystem, including Google Marketing Platform (DV360 and Campaign Manager) or comparable platforms, as well as CRM (Salesforce) or Marketing Automation (Marketo/HubSpot) and how they sync with Demandbase.
Closed-Loop Feedback: Basic analysis of audience reach and match rates.
Optimization Mindset: A "test and learn " approach always looking for ways to automate manual steps in the audience-building process.
Governance & Privacy: Understanding of modern data privacy compliance in audience targeting.
Strategic Execution: Comfortable balancing "in the weeds " tactical work with the ability to see the bigger picture of the campaign's strategic goals.
Agile Problem Solving: A self-starter who can pivot quickly when campaign priorities shift and troubleshoot integration errors independently.
Clear Communication: Strong oral and written skills, specifically the ability to explain technical "why " behind data or audience discrepancies to non-technical partners.
How quickly are you looking to interview/hire?
By 4/1 start date, latest.
Is there potential for extension of conversion to FTE?
Not at this time.
Please confirm location requirements:
Seattle/WA (remote)
Can this position be fully remote? I am remote (but in Seattle area). Most important thing for me is ideally in PT timezone for overlap.
Does this worker need to be near any hubs? No, but Seattle area preferred.
Any specific time zones this candidate will need to accommodate?
Mostly PT, but may need to hop on calls with EMEA/APAC timezones (8am PT, 5-6pm PT) on occasion.
Please confirm Interview requirements:
How many interview rounds will there be?
Open to suggestion, OK with 2 rounds (1 other, and then myself) if that works. Also open to just 1 round (myself) if necessary/to expedite.
Will there be any assignments within the interview process? (e.g.- Assessments, tests)
No.
How many years of experience would you consider overqualified?
5 in marketing/media, but would be open to exception as long as they are fully comfortable with the role and the expectation that there is likely no conversion to FTE.
How many years of experience would you consider underqualified?
?1 year. Mostly important to have had the required experience. Even 1-2 years could be fine. However should also be comfortable if possible in a large organization and working environment like Salesforce.
Any other critical details to note for our suppliers?
My team is currently 10-11 FTE, and I have 7 direct reports. This role would work mostly with one of my direct reports (but I'd still be hiring manager), who owns the overall audience strategy. They need to be comfortable taking direction/managing workload, and providing viz to their direct manager. Noting as well I'm still hiring the FTE role on my team that this role would work most closely with, so they may be onboarding at the same time.
__________________________
About the team
As a part of the Media Operations team at Salesforce, you'll support the team in enabling Paid Media to launch, execute, and deliver high-performing campaigns that generate pipeline and drive business impact.
If you are motivated by repeatable, scalable motions and precision-driven data work, this is the role for you. We are looking for an operational expert to help reimagine how we empower our digital performance teams and external partners to deliver best-in-class, multi-channel advertising at scale.
Responsibilities:
Audience Architecture: Build, QA, and maintain first-party and account-based audiences for demand generation campaigns across paid social, content syndication, and display channels.
Platform Orchestration: Manage the flow of audience data between Demandbase, 3rd-party ad platforms, and lead validation platforms to ensure seamless campaign activation.
Operational Support: Act as the primary intake lead for regional audience requests, managing general administrative needs including account permissions, campaign structure, and taxonomy adoption.
Governance & Taxonomy: Ensure strict adherence to global naming conventions and data standards to guarantee accurate downstream reporting and attribution.
Market Awareness: Stay current on ad-tech trends, capability updates (testing/adoption), and privacy compliance changes that impact the B2B advertising ecosystem.
Team Collaboration: Socialize wins, share "test and learn " insights, and collaborate with cross-functional stakeholders to improve audience match rates and reach.
Technical Must-Haves:
Platform Operations: Proven experience building and managing audiences within a B2B Go-To-Market platform (E.g. Demandbase)
Data Logic & Segmentation: Strong understanding of boolean logic & SQL-like database structures to build precise account and contact lists
MarTech Orchestration: Experience pushing audiences to 3rd-party ad platforms (LinkedIn, Google, Meta).
Data Hygiene & Excellence: High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring "good data in/good data out
Operational Discipline: Ability to execute repetitive technical workflows with 100% accuracy and consistency.
Naming Convention Governance: Strict adherence to taxonomy and naming conventions for accurate tracking and reporting.
Professional & People Skills:
Stakeholder Management: Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines.
Strategic Execution: Comfortable balancing "in the weeds " tactical work with the ability to see the bigger picture of the campaign's strategic goals.
Agile Problem Solving: A self-starter who can pivot quickly when campaign priorities shift and troubleshoot integration errors independently.
Clear Communication: Strong oral and written skills, specifically the ability to explain technical "why " behind data or audience discrepancies to non-technical partners.
Nice to Haves:
Ad Ops Background: Experience with campaign tagging, trafficking, and tracking (UTMs, pixels).
Full-Stack MarTech: Familiarity with the broader ecosystem, including Google Marketing Platform (DV360 and Campaign Manager) or comparable platforms, as well as CRM (Salesforce) or Marketing Automation (Marketo/HubSpot) and how they sync with Demandbase.
Closed-Loop Feedback: Basic analysis of audience reach and match rates.
Optimization Mindset: A "test and learn " approach always looking for ways to automate manual steps in the audience-building process.
Governance & Privacy: Understanding of modern data privacy compliance in audience targeting.